So Apple posted some new ads with PC and Mac on their site. I love the one called “Devil/Angel”. And I have an idea for another one – “Mac” should appear also in a suit to “PC”‘s visible surprise and explain that you can also use Mac for serious work, business and stuff. In our group I’m not the only Mac user, in fact our chief strategist and M&A expert also uses a Mac. He does all financial modeling on it for example. And I can hardly think of anything more serious than finance. Another friend of mine who is a leading marketing consultant also uses a Mac – not to design ads as far as I know.

So there is much more to Macs than just iPhoto and fun. And Apple should show that too in their advertising…